Privacy policy

PRIVACY POLICY

Last updated: 8 October 2026

This Privacy Policy explains how SHENZHEN EVER LINK LTD, trading as Ever Link Apparel (“Ever Link Apparel”, “we”, “us” or “our”), collects, uses, stores and shares personal information when you visit https://everlinkapparel.com, create an account, contact us, place an order, submit a review, use live chat or otherwise interact with our services.

1. Data controller

The controller responsible for your personal information is:

SHENZHEN EVER LINK LTD
Company registration number: 16753443
Registered office: 79 Honeywood Close, Portsmouth, England, PO3 5BW, United Kingdom
Trading name: Ever Link Apparel
Website: https://everlinkapparel.com
Email: billypkmantewhy53@gmail.com
Telephone: +86 137 1481 3665

Customer service hours:
Monday–Friday
8:00 AM–12:00 PM and 2:00 PM–5:00 PM CET/CEST

2. Personal information we collect

Depending on how you interact with our store, we may collect:

- Your name
- Billing and delivery addresses
- Email address
- Telephone number
- Account login and profile information
- Order details, selected products, sizes and colours
- Delivery, tracking and return information
- Communications sent through email, our contact form or live chat
- Product reviews and information you choose to publish
- Marketing preferences and consent records
- IP address, browser type, device information and website activity
- Cookie and similar technology information
- Bank account details provided through our secure refund process when a cash-on-delivery order must be refunded
- Information required to prevent fraud, protect our store or comply with legal obligations

Our checkout currently uses cash on delivery. We do not request payment-card details for cash-on-delivery orders.

3. How we collect information

We collect information:

- Directly from you when you create an account, place an order, contact us, use live chat, request a return or submit a review
- Automatically through Shopify and essential website technologies
- From delivery and fulfilment providers when they provide order, delivery or return updates
- From fraud-prevention, security and technical service providers where necessary
- With your consent, through optional cookies or marketing tools that may be activated in the future

4. How we use personal information

We use personal information to:

- Operate and maintain our online store
- Create and manage customer accounts
- Process, confirm and fulfil orders
- Arrange delivery from our fulfilment location in Shenzhen, China
- Provide cash-on-delivery services
- Communicate order, delivery and return updates
- Process cancellations, returns and refunds
- Reimburse approved return postage
- Respond to enquiries through email, contact forms and live chat
- Display and manage product reviews
- Detect fraud, abuse and security incidents
- Maintain business, accounting and legal records
- Establish, exercise or defend legal claims
- Comply with applicable laws and regulatory requirements
- Send marketing communications only where the customer has consented

5. Legal bases for processing

Where the UK GDPR or EU GDPR applies, we process personal information under one or more of the following legal bases:

- Contract: processing is necessary to process and fulfil an order, arrange delivery, provide customer support or handle a return
- Legal obligation: processing is necessary to meet tax, accounting, consumer protection or other legal requirements
- Legitimate interests: processing is necessary to operate and secure our store, prevent fraud, improve customer service and protect our legal rights, provided those interests do not override your rights
- Consent: processing is based on your consent for optional cookies or marketing communications

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

6. Marketing communications

We send promotional email or SMS messages only when you have actively agreed to receive them.

You may withdraw your consent at any time by:

- Using the unsubscribe option in the message
- Changing your communication preferences where available
- Contacting us at billypkmantewhy53@gmail.com

Refusing or withdrawing marketing consent will not prevent you from placing an order or receiving essential service messages about an existing order.

7. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the storefront, remember customer choices, maintain shopping-cart and account functions, protect the website and support checkout.

Strictly necessary cookies may operate without consent where permitted by law. Optional analytics, advertising or marketing cookies will be used only after the customer has made the relevant choice through our cookie banner.

No additional analytics or advertising tracking tools are currently enabled. If we introduce such tools, we will update this policy and our cookie settings where required.

Customers can review or change their cookie preferences through the cookie settings made available on our website.

8. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide the storefront, hosting, checkout, customer account, security and related ecommerce services.

Shopify may process information in accordance with its own privacy documentation and applicable data-processing terms. Customers may review Shopify’s privacy information at:

https://www.shopify.com/legal/privacy

9. How we share personal information

We disclose personal information only where reasonably necessary, including to:

- Shopify, which hosts and operates the ecommerce platform
- Our contracted fulfilment provider in Shenzhen, China
- Our contracted delivery and cash-on-delivery provider
- Email and customer communication providers
- Providers supporting customer accounts, contact forms, product reviews or live chat
- Return-processing providers
- Professional advisers, insurers, auditors or authorities where required
- Fraud-prevention, information-security and technical service providers
- Government, regulatory or law-enforcement bodies where disclosure is legally required

These recipients receive only the information reasonably necessary to perform their services or meet legal requirements.

We do not sell personal information.

10. International data transfers

SHENZHEN EVER LINK LTD is registered in the United Kingdom, serves customers in European markets and fulfils orders from Shenzhen, China.

Personal information required to fulfil an order may therefore be transferred to or accessed from countries outside the customer’s country, including the United Kingdom and China. Shopify and other service providers may also process information in countries where they or their subprocessors operate.

Where required, we use or require appropriate safeguards for international transfers, such as contractual protections, adequacy arrangements or other legally recognised transfer mechanisms.

11. Fulfilment and delivery information

Orders are fulfilled and dispatched from:

No. 36–38, Wangxing 2nd Road
Hourui, Xixiang, Hangcheng Subdistrict
Bao’an District
Shenzhen, Guangdong 518100
China

To deliver an order, we may provide the fulfilment and delivery provider with the customer’s name, telephone number, delivery address, order details, amount payable on delivery and other information reasonably required for delivery.

12. Cash-on-delivery refunds

Approved cash-on-delivery refunds are issued by bank transfer.

We request bank details only when required to complete an approved refund. Customers will receive a secure refund form and should not publish bank details or send unnecessary financial information through public review, chat or social-media channels.

Bank details are used only to process the refund, maintain necessary transaction records and comply with legal obligations.

13. Product reviews and public content

If you submit a product review, the review and the display name you choose may be visible publicly.

Do not include telephone numbers, home addresses, bank details or other sensitive information in a public review. We may remove content that exposes personal information, violates applicable law or breaches our website rules.

14. Data retention

We retain personal information only for as long as reasonably necessary to:

- Fulfil the purposes described in this policy
- Maintain order, accounting and tax records
- Process returns and refunds
- Resolve disputes
- Prevent fraud
- Comply with legal obligations
- Establish, exercise or defend legal claims

Retention periods may vary depending on the type of information and applicable legal requirements. Information that is no longer required will be deleted, anonymised or securely restricted where appropriate.

15. Data security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No method of electronic transmission or storage is completely secure. Customers should protect their account credentials and contact us if they suspect unauthorised activity.

16. Your privacy rights

Depending on your location and applicable law, you may have the right to:

- Request information about how your data is processed
- Access personal information held about you
- Correct inaccurate or incomplete information
- Request deletion of information in certain circumstances
- Restrict processing in certain circumstances
- Object to certain processing
- Receive certain information in a portable format
- Withdraw consent at any time
- Object to direct marketing
- Lodge a complaint with a competent data protection authority

These rights may be subject to legal limitations or record-retention obligations.

To submit a privacy request, contact:

billypkmantewhy53@gmail.com

We may need to verify your identity before completing a request. We will respond within the period required by applicable law.

17. Complaints

Please contact us first if you have a concern about how we process personal information.

You may also lodge a complaint with the data protection authority in your country of residence or work, or where you believe an infringement occurred.

For matters falling under United Kingdom data protection law, you may contact the UK Information Commissioner’s Office:

https://ico.org.uk

18. Children’s privacy

Our store is not directed at children, and we do not knowingly collect personal information from children contrary to applicable law.

If you believe a child has provided personal information unlawfully, contact us so that we can investigate and take appropriate action.

19. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or data-processing practices.

The current version will be published on this page with an updated revision date. Where required, we will provide additional notice or request renewed consent.

20. Contact us

Ever Link Apparel
Operated by SHENZHEN EVER LINK LTD

Registered office:
79 Honeywood Close
Portsmouth
England
PO3 5BW
United Kingdom

Company registration number: 16753443
Website: https://everlinkapparel.com
Email: billypkmantewhy53@gmail.com
Telephone: +86 137 1481 3665